TAMPA • 813-437-4307 • ST PETE

Bring

YOUR
VISION

to life.

ENTER

WHERE A PASSION FOR MOTORSPORTS AND CREATIVE DESIGN COME TOGETHER.

My personal and professional experience is comprised of a lifetime passion for cars and motorsports, over 30 years of graphic design along with business organization and marketing. I have focused my unique combination of passion and talents on the motorsports industry to create custom solutions for you.

Marketing.

Design.

Websites.

WEB SERVICES

DRIVING

Optimum

WEB EXPERIENCES

FOR THE MOTORSPORTS INDUSTRY

BRANDING

DESIGN

IMAGE

OUR BRAINS PROCESSES VISUALS

60,000x FASTER THAN TEXT.

The creative visual design that represents your business' marketing
campaign is the most pivotal decision you will make.

Creating a presence for your brand.
Your image is everything.

It influences. It inspires.

Logos. Social media posts. Signage.
Vehicle and Trailer Graphics. Event Canopies.
The important ways to use design when marketing your business.

CREATING A VISUAL IMPRESSION OF YOUR BRAND

THE MOST IMPORTANT THING I DO.

CONSULTING

SERVICES

CONSULTING

Human Resources

Human Resources services include overseeing areas such as recruitment, hiring, background and reference checks, benefits and compensation planning, health and safety and legal compliance. Bringing an in-depth expertise of the area.

eCommerce

eCommerce expertise in all manner of online business. As an eCommerce Consultant, I analyze a business, and design an e-commerce plan to market it, track progress towards goals, and adjust the plan as conditions change.

Vendor Relationships

Vendor Relationships include management of dealer accounts, inputting of products across all platforms and all aspects of organizing your dealer accounts from the application process through creating your imagery and product listings.

Image Creation

Image Creation handles the most overlooked fact in business, that your business image matters. In the motorsports industry of today,

IMAGE IS EVERYTHING. I turn the vision you have for you business into a reality.

Event Management

Event Management ensures successful planning and execution of an event to meet the highest expectations. Whether it be a company function, trade show, race or sponsored event I handle it all from organization through completion, including design, promotion and merchandising.

Organizational

Organization and Restructuring Management provides objective assessment of issues and

recommendations for addressing them. When a business experiences conflict or uncertainty in a specific department it can leave your business unbalanced.

ABOUT ME

Karen vonHentschel

Organized. Artist. Gearhead.

It's a beautiful thing when

a Career and a Passion

come together.

I have been told I am a walking Oxymoron.

I have also been told my weird factor is very high...

I take both of those as great compliments.

was born into a diehard car family, I was also born with an artist spirit which has not made being focused and responsible an easy task. My Father was an automotive/graphic arts shop teacher and owned a body shop where he did award winning custom paint, even now at 78, he still does old school hand pinstriping. My childhood was spent wet sanding cars, masking off graphics and flames, and at 9 years old I tore down my first engine, the 289 out of my Dad’s ’65 Mustang. I learned every single part and what they all did. Cars and graphic arts have been a constant in my life and are a part of who I am, what I am most passionate about and what I have long dreamed of combining into a career. My dad has told me so many times that I have to work for the rest of my life so I should find something I enjoy doing.

Becoming a single mother at 33 motivated me to make some changes, I dedicated every day to becoming more organized, learn structure and discipline and fight against my natural artist instincts that desired to live a carefree lifestyle. Having my child has inspired me to spend the last 17 years pushing myself to focus on obtaining the skills necessary to succeed in business while continuing to do freelance art to fulfill the gypsy artist soul in me.

A few years ago, I applied for a sales position at BMR Suspension, I had always dreamed of working in the motorsports industry so when I saw the job posting I knew I had to apply. I am thankful the owner recognized my passion for muscle cars and my administrative experience and gave me a management position. I had no idea at the time that he would become someone I admire greatly, a mentor that I am blessed to not only continue to work with, who continues to teach and inspire me every day, I am also honored to call him my friend.

The past year brought so much change to our lives, in my case it also came with turning 50. I realized I only have so much time left to do all the things I want to do and if I do not take a chance on myself now I probably never will. So here I am, focusing all my passion, drive, energy and skills into creating vonHentschel Motorsports Design & Consulting. I know I have finally found the reason for every experience in my life; to concentrate specifically on design, marketing, and organization for the motorsports industry to create my dream career and I look forward to helping you create yours.